Justin Mathew synclair

Justin is a multi-disciplinary artist who began to dabble in graphic design, production, and filmmaking while playing football at the University of Louisville. Always creating from a place of inspiration with a goal of constant revelation between multicultural and multimedia channels, Justin is rooted in authenticity, using his unique perspective to tell stories with juxtaposing elements entrenched in truth. He hails from Niagara Falls and lives by poems penned by Nipsey Hussle.

Let’s create

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THE VICTORY IS IN THE AMOUNT OF SHOTS YOU TAKE

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THE VICTORY IS IN THE AMOUNT OF SHOTS YOU TAKE ✦

PROJECTS

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VICTORY FORMATION: SEASON 1

SERIES: 30-60 MINUTE EPISODES

A nationally recognized football program from Buffalo, NY, has produced D-1 prospects, professional athletes, and an abundance of working professionals.

This season, they face the challenges of having a new head coach, team turmoil, an extensive school curriculum, and the toughest schedule in program history. They must overcome two rivals and travel between four states to maintain the standard.

I AM: MARCUS SMITH (I’M STILL HERE)

PLAYERS TRIBUNE COLLABORATION

Marcus Smith II has reached a point of comfortability with his mental health struggles and has began to speak up about them. After being drafted in to the NFL, the former first round pick had an "unimpressive" career. But was this really talent based, or was it something much deeper? This, "I AM" video is shedding light on Marcus the human, not just the athlete.

FALLS WAY

limited SERIES: 10-30 MINUTE 3 EPISODES

A historic basketball culture established by the likes of local legends Tim Winn, Jody Crymes, Demondi Johnson, and Jeff Parmer was taken to another level during the 2004-2005 high school basketball season.

That team boasted nationally ranked players Paul Harris, Jonny Flynn, and a cast of Division One athletes like Greg Gamble, Rob Garrison, and future Super Bowl champion James Starks. With there being an athletic drought in the city of Niagara Falls in recent years, another local legend, Carlos Bradberry, is trying to re-establish the culture with this new group of young players.

LIGHTNING IN A BOTTLE

DOCUMENTARY

Would you believe that the most prolific pass catcher in college football history, didn't even play offense? Gerod Holliman holds the NCAA season interception record but that didn't help him in his pursuit of an NFL career. After falling to the final round of the draft, he bounced around the league but was never able to stick with a team. This is his story. Coming JULY 2025

VICTORY FORMATION: SEASON 2

SERIES: 30-60 MINUTE EPISODES (PERFECT TIMON)

Bishop Timon is one of the smallest private schools in Western New York and, in recent years, has had trouble maintaining high enrollment in the building, even suffering from rumors of closure. With a group of people that are so invested in growing, loving, and building something, the small school is taking the baton. 601 McKinley is leading the charge for new academic and athletic advancements in western New York, and they couldn't have had more PERFECT TIMON!

LET’S WIN IT.

1 MINUTE HYPE VIDEO

Bishop Timon-St. Jude High School's boys basketball team has etched its name in the annals of Western New York sports history by securing the Manhattan Cup for the second year running, an achievement the school had not seen in nearly four decades. This victory not only solidifies Timon's dominance in the region but also propels them into the New York State Catholic High School Athletic Association semifinals with high hopes of going beyond last year's state finalist finish. LETS WINT IT.

BEEF O’ BRADY’S: SHOW YOUR HUNGER

TV COMMERCIAL

Production and acting.

WE GOT ACTION

THE DEMARI AND ALLEN CLEMONS STORY

A father-son duo that has overcome a lack of resources and exposure in an area that isn't considered a hotbed for sports to be ranked on a national scale. In their hometown they walk around with a target on their backs, and out of town people don't think they're good enough.

Justin is intentional about every aspect of the creative process, and his ability to curate textured and relatable storytelling is second to none.

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